In a move that would have seemed fantastical just a decade ago—when Bitcoin was still the domain of libertarian programmers and online drug dealers—design software giant Figma has quietly amassed what amounts to a $100 million cryptocurrency position ahead of its highly anticipated IPO.
The company’s S-1 filing reveals a $70 million stake in Bitcoin ETFs, representing a significant portion of its corporate treasury assets, with board approval secured for an additional $30 million purchase to round out this decidedly unconventional treasury strategy.
What makes Figma’s crypto gambit particularly remarkable isn’t merely the size—though $100 million certainly commands attention—but rather the execution and timing. The company’s initial $55 million investment in Bitcoin ETFs, held primarily through Bitwise and other platforms, has already generated a respectable 27% return as of March 31, 2025.
This performance validates what many treasury managers have long suspected: that Bitcoin, despite its notorious volatility, can serve as both an inflation hedge and genuine store of value when deployed strategically. The timing aligns with broader market momentum, as Bitcoin ETFs have experienced unprecedented single-day inflows exceeding $319.5 million throughout 2025, reflecting growing institutional confidence in the asset class.
The mechanics of Figma’s approach reveal sophisticated crypto asset management. The board-approved $30 million purchase will be conducted using USDC, a stablecoin that provides liquidity while mitigating the timing risks inherent in direct Bitcoin acquisitions.
This choice reflects an understanding that corporate treasury operations require both innovation and prudent risk management—a balance that many firms struggle to achieve when venturing into digital assets.
Figma’s crypto positioning places it within a growing cohort of technology companies embracing Bitcoin as a legitimate corporate asset, though few have committed such substantial resources relative to their treasury size. The company plans to list its shares on the NYSE under FIG, marking its transition from private to public markets.
Figma joins a select group of tech companies treating Bitcoin as serious corporate treasury allocation rather than speculative experiment.
The transparent disclosure in IPO filings signals confidence that investors will view this diversification favorably rather than as reckless speculation.
The broader implications extend beyond Figma’s balance sheet. By integrating Bitcoin ETFs into its pre-IPO corporate strategy, the company is fundamentally betting that institutional acceptance of cryptocurrency will continue accelerating.
Whether this proves prescient or premature remains to be seen, but Figma has certainly positioned itself at the intersection of traditional finance and digital asset innovation—a junction that’s becoming increasingly crowded with corporate traffic.
